LINTHICUM, MARYLAND: First Annapolis Consulting, Inc. is pleased to announce the release of its 2010 Mobile Banking & Payments Study, which provides an in-depth report on the mobile banking and payments capability and activity among the Top 100 U.S. financial institutions (ranked by deposits). The study is the first data-intensive analysis of its kind and will provide the industry with unique insights into how banks currently leverage the mobile channel to reach and serve consumers.
The study reveals that almost half of the Top 100 offer mobile banking services as of August 2010. Surprisingly, this activity is not concentrated among the top 25 or even top 50 banks, with many smaller banks actively utilizing vendor capabilities to offer mobile solutions. Of the Top 100, 43% offer access via mobile web, while 32% offer SMS banking and/or alerts and 32% offer apps.
First Annapolis has synthesized 100+ data fields across 100 financial institutions, representing over 10,000 data points of unique information, into a 70+ page PowerPoint based study. The study reviews the core, advanced, security and SMS features offered by the leading financial institutions as well as mobile banking apps, vendors and payments offerings. The analysis of mobile banking and payment features also includes case studies on the financial institutions that are leading mobile adoption, feature comparisons, and mobile NFC pilots. The 2010 Mobile Banking and Payments Study is authored by the First Annapolis Mobile & Emerging Payments team. Paul Grill, the Partner who leads this team is available for interview. For more information, visit the study webpage at http://www.firstannapolis.com/2010-Mobile-Banking-and-Payments-Study.
About First Annapolis
First Annapolis is a management consulting and M&A advisory firm focused on the financial services industry with a specific emphasis on payment-related products, services, and delivery. Clients include U.S. and international financial institutions, payment networks, mobile service providers, retailers, emerging payments providers, and government agencies. We offer a full range of services including strategy development, market & competitor assessments, financial analysis & business casing, strategic sourcing, plus specialized risk management and other payment industry specific services. First Annapolis also offers a suite of specialized M&A advisory services that complements our consulting practice.
